My First Blog and My First Mistake

Thanks for coming to check out my blog; it's my personal first and I'm very excited. I hate to admit it, but I've already made my first marketing fopa (perhaps two since I couldn't confirm a proper spelling): I had asked potential readers to look for my blog earlier than I had anticipated for it to be up.

Think about what powers viral: word of mouth, words are only as valuable as the mouths they are being spoken from, which is what essentially translates credibility into power. Now, it isn't necessarily MY credibility at the moment I'm worried about; I hadn't spread the word to too many people as of yet, and I was only about a day late from the launch date I gave. What I've lost is the opportunity to give my potential readers (and some new friends) an opportunity to work their credit for me.

Don't take it the wrong way, no one feels mislead and there's certainly no negative sentiment (I would think), but there was no opportunity for my new readers to share potential information, and if you want to spread like wild fire, you want push your product when it's hot. In this case, a day (rather, a delay), significantly cools down that fire and may have perhaps snuffed flames all together. I'm very sure that I'll have to make an effort to update my potential readers on the blog, meaning I have to do the same work that I had originally done all over again.

And if I may go back to the example of wild fire: has anyone ever tried to start a flame up again after it's already been snuffed out? Even if you manage to get the fire going, it just doesn't burn as bright as it did when it first started. But the moment has passed and the lesson is learned, so now all I can do is apologize to my readers and make it up to them by buying them a round. It'll most likely be during open bar, but the sentiment will be there :-)

Speaking of open bar, I am off to the NYTVF to attend a panel on Reaching Women on the web. I guess the truth is out, I got into the online marketing business for the women ;-)